Southern MICE Expo 2024 launched in Sri Lanka
Southern MICE Expo 2024 organized by thewith acknowledgement from the Ministry of Tourism was launched on April 29, 2024 and the event is scheduled to be held from May 27 to 31 May 2024.
Southern MICE Expo 2024 hopes to position Sri Lanka’s southern region as the primer destination for Meetings, Incentives, Conferences, Exhibitions and Events (MICE). The event aims to elevate the region’s appeal as the hub for business tourism. Southern MICE Expo 2024 will provide a unique platform for international MICE agents and media to explore the vast potential of the Southern region.
115 MICE buyers
SLCB has invited 115 MICE buyers, along with media representatives from various international markets to be present at Southern MICE Expo 2024. The invitation includes Pakistan, China, Germany, Russia, France, the UK, Turkey, the UAE, Bangladesh, Qatar, Malaysia, Japan, Iran and Singapore and India to name a few.
The event will provide an exceptional networking opportunity, including business forum, B2B, theme night and the familiarization tour of the Southern region. Southern MICE Expo will provide an opportunity to local vendors to establish partnerships with their foreign counterparts.
Minister of Tourism, Lands, Sports and Youth Affairs Harin Fernando said, “In a world where business events are dynamic, Southern MICE Expo 2024 aspires to bring stakeholders together and serve as a gateway to unparalleled MICE experiences in Sri Lanka, supporting local economies and leaving a lasting impact on guests and event hosts.”
Discussing the significance and scope of the event, Thisum Jayasuriya Chairman of the SLCB explained, “The Southern Region, with its distinctive blend of vibrant culture and coastal beauty, provides an idyllic MICE destination with immense potential to reach the world through people’s social media feeds.”
Based on the success of the previous MICE Expos, SLCB is nurturing the brand “MICE Expo” in line with the SLCB mandate to position Sri Lanka as the premier MICE Destination.
The initial concept was launched in 2021 as the virtual MICE Expo during the global pandemic.